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RUSSIAN ASSOCIATION
OF COMMUNICATION
AGENCIES

Since 1993, we have been uniting the leaders of
the Russian advertising market and directly
influencing the development of the industry

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2Representative offices
in the regions

= 80%Advertising budgets belong
to the members of the association

34Structural
divisions

260+Сurrent members
of RACA

14Regional
ambassadors

2Representative offices
in the regions

= 80%Advertising budgets belong
to the members of the association

34Structural
divisions

260+Сurrent members
of RACA

14Regional
ambassadors

Nowadays advertising is no longer an engine of trade, it’s a driver of innovation, investment in industrial production and a means of improving the life of the consumer. Its dynamical development and effective functioning is the key to high and economic growth of business.

The role of the Russian Association of Communication Agencies is to ensure that advertising as a social institution is transparent, systematic and orderly. I am sincerely glad that the Association has gained respect of everyone involved in the media and communications industry for 30 years of its activity!

Sergey Piskarev
President of RACA
News
ALL NEWS
RACA
NAF’8 results: how will online advertising develop?
21 November, 2024
RACA
Red Apple announces the winners of the 34th season
14 November, 2024
RACA
China Advertising Association and RACA sign cooperation agreement
16 September, 2024
ALL NEWS
About RACA
Russian Association of Communication Agencies (RACA) was established in 1993. It is a non—profit organization, largest professional association that unites more than 260 participants of the Russian communication services market.
RACA is a platform for broadcasting industrially significant topics, which creates conditions for cooperation in the fields of  B2B and GR, and also works to create maximum market transparency.
Since 2010, RACA has been working in partnership with Russian Association of Marketing Services and Association of Interactive Advertising Development (ex. iab Russia). The total number of associations members is 600 agencies/companies.
Goals and tasks
We are the biggest advertising association which unites all the advertisers and agencies on the market. RACA includes 34 committees/commissions. Main tasks of the «Commission for external relations and international relations»:
01
Building and support of the RACA image
02
Work on building sustainable communications with key figures in media, advertising field and other structures
03
Support of the Association’s work in communication with goverment
Facts about the advertising market in Russia
Market volumes
History
Scale and diversity
Market volumes
Estimated total volume of advertising is 8 billion 1 million $ (560 million RUB). More than 176 thousand advertisers conducted campaigns in Russia in 2022.
History
2023 was anniversary year for Russian advertising market – it turns 145. All the main network agencies and media are located in a heart of Russia – Moscow.
Scale and diversity
There are about 800 large advertising agencies in Russia. Of these, media agencies make up 45%, creative agen-cies — 25%, the rest are specialized agencies (Marketing services, Production, Digital, Event, etc.). There are federal, regional and local agencies.
RACA members

Develops communication strategies and creates creative concepts for all existing communication channels and touchpoints

GPM AdTech Challenge technology hackathon as a mentorship project

International network communications agency

Сreate value for consumers and businesses

Media agency of the Havas Media Group

Branding agency

Full service media agency

Media group agencies

Russian group of companies

Group4Media provides services to clients in the field of 360 marketing, communications and media

The first Russian advertising holding

Full service digital agency
RACA project
Projects launched with the support of the Russian Association of Communication Agencies
ADPASS
The blog platform where the project releases and exclusives posted, market players share their expertise and experience in advertising and marketing
National Advertising Forum
A large-scale event of the media communication industry, which has been held annually since 2016
NABC.Effectiveness
The main award for effective marketing practices and one of the most important business events in the country.
Red Apple
The largest event bringing together leading professionals in the field of global marketing and advertising, as well as the most prestigious advertising festival in Russia.
ADCR Awards
The Russian professional competition in the field of creativity, design and advertising, established by the Art Directors Club of Russia.
MIXX Russia
The key digital communications competition is held annually under the auspices of ARIR.
Perspectum Awards
A specialized competition in the field of marketing. Established by the Russian Association of Marketing Services (RAMU).
Apostol
The first award for media and brand media, launched by Lifehacker and Palindrome with the support of the RACA.
Russian advertising calendar
All events
2025
ADCR Awards
The Russian professional competition in the field of creativity, design and advertising, established by the Art Directors Club of Russia
MORE DETAILS
2025
Apostol Media Award
A competition that allows digital publications to present their projects in relevant categories and compete with colleagues in the workshop in the skill of creating content.
MORE DETAILS
All events
Contacts
Denis Maksimov
Chairman of the RACA International relations commission, Board Member of RACA, Managing Director of Media Direction Group
Olga Motyleva
Coordinator of the RACA International relations commission