China Advertising Association and RACA sign cooperation agreement
CAA fully supports the creation of the International Assembly of Advertising Associations of BRICS Countries
The Russian Association of Communication Agencies (RACA) has signed a cooperation agreement with the China Advertising Association (CAA). The signing ceremony took place on September 13 in China, attended by CAA President Guohua Zhang and RACA President Sergey Piskarev.
Under the agreement, the associations plan to exchange data on the advertising markets of Russia and China, participate in industry events in marketing and advertising and organize educational activities, co-host an international summit and advertising festival uniting the Russian and Chinese markets. Additionally, CAA has fully endorsed RACA’s initiative to establish the International Assembly of Advertising Associations of BRICS Countries.
New trends in the international economy and business clearly outline our strategy for developing RACA’s international activities with BRICS countries. Establishing the International Assembly of Advertising Associations of BRICS Countries has become a priority for the coming years. The first step is signing a cooperation agreement with CAA, including the creation of this assembly. I am confident that in partnership with CAA we can successfully implement this strategic international project strengthening our advertising market.
Oleg Volosh
Vice President of RACA for International Activities
During RACA’s business visit to the People’s Republic of China on September 11, a meeting was held with representatives of the China Advertising Association Association of Commerce (CAAC) to discuss potential cooperation between the associations.
Founded in 1993, the Russian Association of Communication Agencies is the leading and largest professional organization with over 230 members from the Russian communications market. RACA develops industry standards, organizes key sector events, and hosts prestigious awards.
Established in 1983, the China Advertising Association formulates industry norms, strengthens self-discipline, promotes sector development, and encourages its members to participate in advertising activities in compliance with the law, fostering integrity within the advertising industry.
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